Scaling on the Brain
I’m here on a Sunday, in my Care Bear PJs, and I have been thinking nonstop about burnout and scaling.
I washed my car, thinking about burnout.
I weeded in my backyard, and I thought about scaling.
I sat on the porch and talked to the hubs (Tony 😍) about these two beasts.
These two opposing forces, which often seem to come knocking at the same time, have affected three of my clients in the past month.
All three are seasoned wellness practitioners with over 10 years of experience.
All three have established practices and are booked and busy.
And all three want to do it differently from how they got here.
One of them succinctly said, “The first five years, you are figuring out how to do anything. The next five years, you grind. And theeeeen you have to figure out how to do it the right way.”
“The right way” is subjective, of course, but I hope you are asking yourself how YOU want to practice. Not how everyone else is doing it. Not how your patients want you to practice. And, maybe, not how you have been for these last years.
Alignment in your wellness business, be that your packages, programs, offers, memberships, or systems, means aligned with YOU.
YOUR values as a practitioner.
The way YOU want to provide care.
How YOU want to work to create impactful outcomes.
How much YOU want to charge. (hello!!)
The realizations I’ve seen in my clients as they admit they are over-customizing, straying from core values, saying “yes” when they are out of bandwidth, failing to seek out effective ways to scale without wearing themselves out… all of these things are part of the story for my hard-working, dedicated clients.
That was enough for me to start searching for ways to help more effectively. More on that later.
But, THIS IS A THING. You need to scale, you have the experience and the audience, but you’re too burned out to even consider making large-scale changes or trying something new.
Hoooooooow does anyone do this alone?
Well, they don’t really. They get stuck. They get too busy. They get frustrated. They have daydreams about working an easier job. They self-sabotage. The list is not fun when you feel like you’re in too deep to save yourself.
If this sounds like you, know that this is happening with other long-time, respected practitioners just like you. If you are feeling the pinch of burnout and scaling, you are probably right where you need to be to create some beautiful change in your practice.
Stay tuned for a way I may be able to help. I’m putting the finishing touches on two programs that can get you back on track if you find yourself spiraling in your practice. I’m talking guidance AND help with implementation so you can ACTUALLY do the damn thing.
