What “Client Experience” Means to Me

I’ve been an entrepreneur for 15 years, and the one constant throughout my business experience is the importance of making clients and customers feel special.

The world is busy, right?

People are always being pulled in 100 different directions.

They could be paying attention to and spending their money with so many other businesses, but they chose mine (or yours!).

It’s a big deal.

That deserves to be nurtured, celebrated, and supported.

That can be with simple actions like prompt responses to inquiries, sharing information or wisdom, providing exceptional service, checking in, remembering their order, or being mindful never to leave them hanging.

It really doesn’t take much to make your clients feel important and reinforce that they made the right choice when they hired you.

Client experience, when it’s summed up at the end of a service, comes down to a FEELING.

They felt seen and cared for because you showed them through your service process, systems, actions, responses, materials, etc.

You showed up for them in all the ways they expected and a few ways that maybe surprised them, and they’re happy.

It’s effort and initiative, and it’s 100% worth it.