Project: Ongoing Content
Client: Brookview Wellness
Brookview Wellness is a functional medicine practice in Fuquay-Varina, NC. They have a growing patient list and were looking for consistent content via a monthly newsletter, regular blog updates, and social media posts. Together we curate a monthly content calendar to hit all of these crucial customer touch points to educate, engage, and nurture their current and prospective patients.
Monthly Blog Posts
Brookview Wellness has an educated audience seeking health and wellness support and information. The blogs reflect the brand’s mission of addressing healthcare from a holistic perspective, and the monthly blogs are casually informative based on a monthly theme.
Monthly Newsletter
Brookview Wellness keeps its patients up to date with a monthly newsletter highlighting the month’s content theme, office information, wellness tips, and various other tidbits about the practice.
Open rates improved dramatically from 13% to over 40% with 12 months of consistent sends.
Social Media Posts
Posting 3x per week has been a great pace for Brookview Wellness. The regular posting scheduling increases their engagement and helps them regularly increase their follower count. Posts are geared to wellness, services, and relevant information of interest to Brookview’s audience.
